Now in its third printing…
Strategic Thinking: A Four Piece Puzzle
by: Bill Birnbaum 
Strategy consultant, Bill Birnbaum, shares his lessons learned during 24 years helping management teams develop their business strategy. His anecdotal stories offer important lessons and also an enjoyable read. He offers techniques for…
- Achieving and maintaining focus
- Understanding and responding to markets and customers
- Leading and inspiring people
- Managing both projects and processes
Readers of “Strategic Thinking” will discover…
- The three dimensions of success in launching any new product or service.
- Why — aside from the market leader — every other competitor must do something different.
- How one simple question can uncover the most important activities in your organization.
- When it’s actually beneficial to manage by neglect. And why.
- Why the 80-20 rule works just 80 percent of the time. When to use it. And when not to use it.
- The significant difference between managing a process and managing a project. And which best fits your organization.
Here’s 24 years worth of strategic thinking know-how packed into a single book. A must read for you and your management team.
Here’s what executives are saying about “Strategic Thinking”…
“Bill is so right — you have to focus. His ’1-2, 9-10′ method for limiting the SWOT analysis really focuses our leadership on the items that truly differentiate.” — Wade E. Terry, Vice President, American Honda Motor Co. Inc.
“Bill Birnbaum’s straight forward approach to developing a mission statement saved us many hours of work.” — Kirk Roller, President and COO, Emulex Corporation
“Bill writes in plain, easy-to-understand language about principles important to all of us. This book offers right-on guidance about many management issues we face daily.” — Frank Nisonger, President and CEO, Slakey Brothers
“I had intended to read just the chapters most pertinent to my business. Bit I found the content so engaging, easy to read and entertaining — and, most of all, relevant — that I read the book cover to cover. Congratulations to Bill Birnbaum! He hit the right blend of stories, concepts and related diagrams.” — Richard A. Coskren, President and CEO, Insurance Education Association
“Bill has a unique way with words and diagrams. His style jump-starts the management team to analyze the day-to-day chaos of running an organization by finding the root cause of an issue, writing an energizing statement of strategy, which ultimately turns the chaos into learning.” — Dave Dutton, Executive Vice President, Centerpoint Research
“Bill’s conversational style and rich, strategic content makes this book a valuable read for any business executive.” — William K. Ellermeyer, Senior Vice President, Lee Hecht Harrison
To purchase this book…
“Strategic Thinking: A Four Piece Puzzle” is available from bookstores and on-line book sellers. Right now, Amazon.com is offering a terrific discount. To visit the book’s descriptive page on Amazon.com, click this link… Strategic Thinking at Amazon.com
If you wish to purchase from an independent book store in yoru area, follow this link… http://www.indiebound.org/
Photos of book and author
Low resolution for web, high resolution full color for print and high resolution in black and white for print.
